Osaka Expo 2025 Your Ultimate Shopping & Souvenir Guide

The ”Osaka・Kansai World Expo” (hereafter referred to as Osaka Expo) brings together cutting-edge experiences and cultural pavilions from around the world.
Many travelers are excited to visit and experience the Osaka Expo while also shopping for classic souvenirs and gifts.
However, with a wide variety of official merchandise and an array of charming products in the stores, it can often be overwhelming to decide what to buy.
This article provides a comprehensive introduction to the popular souvenirs and limited-edition original products you won’t want to miss, along with information on where to find them.
Just refer to this guide, and you’re sure to find a cherished keepsake or a thoughtful gift that will delight your family and friends.

Table of Contents

1. Important Tips for Shopping at the Venue
2. Top 5 Official Osaka Expo Classic Products
3. Try Your Luck with the “Myaku-Myaku Plush Toy Lottery”!
4. 6 Popular Souvenirs from the Osaka Expo
5. For Original Merchandise, Visit the “2025 Kansai・Osaka Expo Official Store”
6. Explore Expo-Related Stores Outside the Venue! Top 3 Official Stores
7. Official Stores Available Outside Osaka!
8. Don’t Miss the Fun of Choosing Souvenirs at the “Overseas Pavilion”!
9. Also, Don’t Forget to Visit “JAPAN Marche” for Collaborative Products from Major Japanese Companies and Stores!
10. Common Questions about Shopping and Souvenirs at the 2025 Osaka Expo
11. Conclusion

Important Tips for Shopping at the Venue

As time progresses after the opening, the stores within the venue will become increasingly crowded.
Especially close to closing time, just waiting to enter a store can take a significant amount of time.
Although the Osaka Expo is open from 9 AM to 10 PM, most stores will close between 9 PM and 9:30 PM, so be sure to keep this in mind.
Considering the time needed for queues, it is advisable not to wait until the last moments of business to head to the stores.
Therefore, if you have specific items you wish to purchase or want to enjoy a leisurely shopping experience, visiting the stores in the morning is ideal.
For those who prefer not to carry extra luggage, please factor in the waiting time when planning your visit.

Top 6 Official Osaka Expo Classic Products

Here are six popular items selected from the trending official souvenirs of the Osaka Expo that have been making waves on Japanese television and social media.
These include products related to anime and manga, as well as limited editions in collaboration with well-known companies.

1. Myaku-Myaku Capsule Figurines

These palm-sized capsule figurines are designed based on the official mascot of the 2025 Kansai・Osaka Expo, “Myaku-Myaku.”
They come in three poses: standing, lying down, and sitting, with each pose available in two color variations, totaling six styles, plus two lucky color versions, making eight in total.
Crafted with high-quality workmanship, these figurines beautifully capture Myaku-Myaku’s unique design and adorable postures, making them highly collectible.

Available at:
East Entrance, Daimaru Matsuzakaya Department Store

Price (including tax):
500 yen

2. Myaku-Myaku Piggy Bank

This piggy bank is designed in the shape of Myaku-Myaku and is made from soft plastic.
It faithfully recreates the memorable image of Myaku-Myaku, featuring the unique soft and elastic texture of rubber.
The bottom has a screw cap design for easy access to coins.
There are four styles available: standard color, black and white, inverted color, and a gold version.

Available at:

• West Entrance Store: KINTETSU, JR West Group
• East Entrance Store: MARUZEN JUNKUDO, Daimaru Matsuzakaya Department Store

(Gold version available only at KINTETSU)

Price (including tax):
8,800 yen

3. EXPO2025 Myaku-Myaku Tamagotchi

This limited-edition collaboration features Myaku-Myaku and BANDAI’s super popular handheld pet simulation game, “Tamagotchi.”
The entire series includes nine diverse products, such as T-shirts (4,400 yen including tax) and absorbent towels with storage bags (2,750 yen including tax).
All items are uniquely designed for this event, making them highly collectible and rare.
The most notable item is the special edition “Original Tamagotchi” electronic pet machine themed around Myaku-Myaku.

Available at:
East Entrance Store, MARUZEN & JUNKUDO

Price (including tax):
5,500 yen

4. Osaka・Kansai Expo Commemorative ICOCA

This special edition ICOCA (transportation IC card) is launched to commemorate the Osaka Expo.
The card features Myaku-Myaku and JR West’s mascot “ICO-chan” enjoying Osaka specialties like okonomiyaki and kushikatsu in a cute design.
The ICOCA is sold as a limited set, including items like a glass photo frame and card display stand (8,150 yen including tax) and an original card holder (2,650 yen including tax).
Since the card contains 500 yen of electronic money and a deposit, the actual price can be viewed as the listed amount minus 1,000 yen.
Please note that only credit cards or electronic payments are accepted; cash or QR code payments are not allowed, and ICOCA is not sold separately.

Available at:
West Entrance Store, JR West Group

Price (including tax):

• Expo Commemorative ICOCA + Card Holder Set + ICO-chan and Myaku-Myaku Station Staff Dolls: 7,600 yen
• Expo Commemorative ICOCA + Glass Photo Frame Card Stand: 8,150 yen
• Expo Commemorative ICOCA + Doll Card Holder Set (ICO-chan or Myaku-Myaku version): 4,300 yen
• Expo Commemorative ICOCA + ICO-chan and Myaku-Myaku Shaped Card Stand: 5,950 yen
• Expo Commemorative ICOCA + ICO-chan Doll Card Holder: 6,500 yen
• Expo Commemorative ICOCA + Wooden Card Holder A or B: 3,200 yen
• Expo Commemorative ICOCA + Synthetic Leather Card Holder: 3,200 yen
• Expo Commemorative ICOCA + Original Card Holder: 2,650 yen

5. EXPO2025 Dragon Ball Double-Sided Printed T-Shirt

This T-shirt is a limited-edition collaboration between the globally popular anime “Dragon Ball” and the Osaka Expo, available in sizes M, L, and XL.
Inspired by traditional Japanese aesthetics—folding screen paintings, the T-shirt features classic scenes from the anime printed on both sides, with four original designs available.
Each T-shirt also includes the limited design of the 2025 Kansai・Osaka Expo above and below the iconic scenes.

Available at:
East Entrance Store, MARUZEN & JUNKUDO

Price (including tax):
11,000 yen

6. Sneakers “THE MIZUNO ENERZY OSAKA EXPO2025”

The sponsor of the 2025 Kansai・Osaka Expo, “MIZUNO,” known for its wide range of sports products, has also released a variety of officially licensed merchandise.
Among them, the sneakers “THE MIZUNO ENERZY OSAKA EXPO2025” have garnered special attention.
These shoes utilize MIZUNO’s exclusive high-performance material “THE MIZUNO ENERZY,” offering excellent cushioning and elasticity, combined with a design featuring Myaku-Myaku’s unique characteristics, capturing widespread interest.
The fluffy, three-dimensional red outsole is adorned with Myaku-Myaku’s signature eye pattern, while the upper is a striking blue.
At a glance, you can easily recognize this as a Myaku-Myaku-themed design.

Uniquely Designed Sneakers “THE MIZUNO ENERZY OSAKA EXPO2025”

Why not take on the challenge of the “Maimai Plush Doll Lottery”?

The “Maimai Plush Doll Lottery” at the Osaka Expo guarantees a prize with every draw, featuring adorable Maimai plush dolls.
Each draw costs 2,200 yen (including tax), and you are guaranteed to win one of the following:
1st prize is an extra-large size (approximately 80 cm long); 2nd prize is a medium size (approximately 46 cm long); and 3rd prize is a small size (approximately 23 cm long).
Even the 3rd prize offers great value compared to regular purchases, and you can choose your favorite style from various options within the same category, which is a delightful bonus.

The lottery is located at the “Official Store East Entrance MARUZEN & JUNKUDO Satellite Store” next to the Japan Pavilion, making it a perfect spot to grab a souvenir while testing your luck.
However, if you win a 1st or 2nd prize, you’ll need to carry a large item with you, so it’s advisable to prepare an eco-friendly bag or similar carrying tool for convenience.

Enjoy the thrill of “What prize will I get?” (Illustrative Image)

Top 5 Popular Souvenirs from the Osaka Expo

If you’re feeling indecisive about choosing souvenirs from the Osaka Expo, here are some popular items we’ve carefully selected for you.
These products come in specially designed packaging that clearly indicates they are commemorative items from the 2025 Kansai・Osaka Expo, making them great conversation starters.
Some items are individually packaged, making them easy to share with colleagues or friends, which is a thoughtful touch.

1. Osaka Expo Hi-Chew Strawberry and Grape Flavors

This special edition of “Hi-Chew,” a soft candy highly praised by foreign tourists, is produced by Morinaga Confectionery.
It comes in two versions: a small package of strawberry flavor and a large box of grape flavor.
Both feature original packaging designs adorned with Maimai patterns.
The cute appearance makes it hard to throw away, and even after enjoying the candy, you can keep the packaging as a memento—perfect for souvenirs or small gifts.

Available at:
East Entrance Store, Daimaru Matsuzakaya Department Store

Price (including tax):

• Strawberry flavor: 540 yen
• Grape flavor: 1,296 yen

2. Maimai Squid Strips

Inspired by Maimai, these creatively designed squid strips boast a unique appearance and flavor that capture attention.
The product features Maimai’s signature red and blue colors, with the red representing ginger flavor and the blue representing soda flavor, creating a surprisingly delightful taste.
Due to its striking visual appeal, it has sparked conversations on social media.
Those who have tasted it often say, “Surprisingly delicious!” If you’re interested, you should definitely give it a try.

Available at:

• East Entrance Store MARUZEN & JUNKUDO
• West Entrance Store KINTETSU

Price (including tax):
756 yen

3. Rich Matcha Langue de Chat (Tea Confection)

Produced by the renowned pastry shop “Malebranche” in Kitayama, Kyoto, these langue de chat cookies are infused with the rich aroma of Uji tea.
Made from carefully selected Uji tea leaves finely ground with a stone mill, these cookies are filled with smooth white chocolate, offering a melt-in-your-mouth texture and deep tea flavor—one of Kyoto’s classic souvenirs.
While they are available at the main store in Kitayama, various duty-free shops in Kyoto, and at Kansai International Airport, the Expo’s official store is the only place to find the limited edition packaging featuring Maimai designs.
They come in both 3-piece and 8-piece options, allowing for flexible purchasing based on your needs.

Available at:
East Entrance Store, Daimaru Matsuzakaya Department Store

Price (including tax):

• 3-piece pack: 615 yen
• 8-piece pack: 1,641 yen

4. Maimai Pattern Cookies

These fun cookies, adorned with Maimai illustrations, are visually striking and playful.
The cookies feature various poses and patterns, with colorful designs that are very appealing, generating a lot of buzz on social media.
They have a rich buttery flavor and a light, crispy texture, making them a delightful treat.
With an affordable price and individual packaging, they are perfect for sharing as souvenirs.

Available at:

• Official store at the venue
• Official online store

Price (including tax):
20-piece pack: 1,000 yen

Check out the official website for Maimai Pattern Cookies

5. EXPO2025 Maimai Shaped Cream Puff

This cream puff, inspired by Maimai’s smiling face, is a cute dessert exclusive to the Osaka Expo.
The puff has a rich buttery aroma and a crispy texture, offering a mild and sweet flavor.
The bright yellow packaging in a cute tin is also a highlight.
Once finished, the tin can be used as a small storage box, combining beauty and practicality.

Available at:

• Official store at the venue
• Official online store

Price (including tax):
10-piece pack (individually packaged): 1,550 yen

Check out the official website for Maimai Shaped Cream Puffs

Looking for Original Merchandise? Visit the “2025 Kansai・Osaka Expo Official Store”

The “2025 Kansai・Osaka Expo Official Store” sells Maimai merchandise and officially licensed products.
If you’re looking for unique souvenirs, consider visiting the official designated stores introduced below.

West Gate Marketplace

Located in the western area outside the iconic “Big Roof Ring” of the Expo venue, this is known as the “West Entrance Area.”
It is close to the JR Yumeshima Line’s Sakurajima Station, the venue’s direct shuttle bus drop-off and pick-up point, as well as the taxi stand, making it the first area most visitors arrive at using these transportation options.
Here are two official stores located in this area.

West Gate Store KINTETSU

The “West Gate Store KINTETSU” is themed “Welcome to Maimai’s ‘Value’ Store!” and aims to provide visitors with a shopping experience that makes them exclaim, “That’s awesome!”
The store is decorated in warm wood tones, creating a cozy atmosphere, just as its theme suggests, showcasing a wide variety of Maimai merchandise.
From previously mentioned “Maimai Soft Rubber Piggy Banks (Gold Version)” to T-shirts, hats, and everyday items, as well as keychains and plush toys, there’s something for everyone.
Additionally, there are collaborative products with Sanrio characters (like Hello Kitty and Kuromi), Osaka specialties “Iwakura,” and the historic Nara shop “Nakagawa Masashichi Shoten,” which are also highlights not to be missed.

Business Hours: 9:00 AM - 9:30 PM (Last entry at 9:00 PM)

Check out the official website for West Gate Store KINTETSU

West Gate Store JR West Japan Group

The “West Gate Store JR West Japan Group” is designed with the concept of becoming a “talking souvenir store worth sharing,” featuring a unique design that blends near-future style with elements of a train station, full of creative charm.
The store showcases actual train head signs, hanging rings, and ticket art, welcoming customers not with a “Welcome,” but with a “Thank you for riding,” filled with railway nostalgia.
The checkout counter design mimics the platform style of the Osaka Loop Line and JR Kyoto Line, making the entire space feel like a train station or carriage, surprising and delighting even those who are not train enthusiasts.

Inside the venue, there are approximately 2,500 railway-themed products on display, with the top recommendation being the “Japanese Confectionery Assorted Gift Box,” which allows you to choose 8 items from 14 famous wagashi (Japanese sweets) from across the country to create your own custom gift box.

Opening hours are from 9:00 AM to 9:30 PM (last entry at 9:00 PM).

Inside the JR West Group Store at the West Entrance (illustrative image)

Visit the official website of the JR West Group Store at the West Entrance

East Entrance Marketplace

The East Entrance Marketplace is located on the eastern side of the venue, close to the visitor entrance area “East Entrance Zone.”
The nearest station is the Osaka Metro “Yumesaki Station,” making it very convenient for both entering and exiting the venue.
Here are two official stores located in this area.

East Entrance MARUZEN Junkiudo

With the concept of “Encounter Your Favorite EXPO SUPER STORE,” this shop offers a wide variety of products.
As you step inside, you are greeted by the iconic “Maimai Plush Toy Tower,” along with displays of large rooftop models and commemorative medals, totaling over 1,800 items. Among these, around 270 are exclusive original products that can only be found here, making it a treasure trove of special merchandise.
The store showcases its bookstore charm with a rich selection of picture books, stationery, and lifestyle goods, ensuring that both adults and children can find something to enjoy.
Notably, there is a lineup of collaborative products featuring popular manga and anime.
In addition to the “EXPO2025 Maimai Tower Makiko” and “Dragon Ball Double-Sided Printed T-Shirts” mentioned in the article, you can also find items from beloved anime such as “Urusei Yatsura” and “The Seven Deadly Sins,” all brimming with Japanese charm.

Opening hours are from 9:00 AM to 9:30 PM (last entry at 9:00 PM).

Interior view of East Entrance MARUZEN Junkiudo (illustrative image)

Visit the official website of East Entrance MARUZEN Junkiudo

East Entrance Daimaru Matsuzakaya Department Store

Inspired by the founding of Daimaru and Matsuzakaya during the Edo period, this themed store is designed around the concept of “A Grand Store from the Genroku Era (Luxurious Old Shop) / EXPO2025 Version.” The exterior features large noren (fabric dividers) and lanterns, while the interior is adorned with decorative lights inspired by the Wind God and Thunder God, showcasing a rich Japanese aesthetic and traditional style, creating a uniquely Japanese atmosphere.
It also incorporates a sense of humor unique to Osaka, allowing visitors to experience fun and surprises while strolling through the store.
The products on display reflect the department store’s selection prowess, including exquisite items like “Osaka EXPO Hi-Chew” and “Rich Matcha Langue de Chat,” all available in special limited editions.
Additionally, there is a wide array of crafts and modern art pieces, perfect for souvenirs.

Opening hours are from 9:00 AM to 9:30 PM (last entry at 9:00 PM).

Store interior filled with Japanese charm and humor

Visit the official website of East Entrance Daimaru Matsuzakaya Department Store

Explore Official Stores Outside the Venue!

If you can’t make it to the venue, you can still visit various official stores around Osaka!
These stores not only sell a variety of merchandise and souvenirs but also actively share the exciting allure of the EXPO, making you want to participate in person.
Here are three official stores located conveniently within the city that you won’t want to miss.

1. JR Shin-Osaka Station EKI MARCHÉ

Located within JR Shin-Osaka Station, “Eki Marché” is a commercial facility situated inside the local line ticket gate and outside the east ticket gate.
This location features the first official store for the Kansai-Osaka EXPO within a train station, found in section 13 of the ticket gate area, making it easy to visit whether you’re arriving or departing.
The store offers a variety of official merchandise, including six types of “Interchangeable Acrylic Keychains” featuring the names of stations on the Osaka Loop Line, and adorable “Handkerchief Towels” illustrated with characters in train conductor uniforms, providing a delightful mix of cute and practical items.

Exterior of JR Shin-Osaka Station EKI MARCHÉ (illustrative image)

Visit the official website of JR Shin-Osaka Station EKI MARCHÉ

2. EDION Namba Main Store

Located in the heart of Osaka’s Namba, the “EDION Namba Main Store” is one of the largest electronics retailers in the western Japan region.
In addition to selling electronic goods, it also offers a rich selection of entertainment merchandise and daily necessities, making it a favorite among international visitors.
On the first floor, there is a section dedicated to the “2025 Osaka-Kansai EXPO Official Store EDION Namba Main Store,” which is the 20th official store nationwide (including online stores).
With the theme of “Expansion,” it aims to spread the charm of the Osaka EXPO from its cultural hub in Namba to various parts of Japan and overseas.

Interior view of EDION Namba Main Store (illustrative image)

Visit the official website of EDION Namba Main Store

3. JR Shin-Osaka Station Shinkansen Platform Store

The “2025 Osaka-Kansai EXPO Official Store JR Shin-Osaka Station Shinkansen Platform Store” is the first official store located on the Shinkansen platform.
The store is situated at platforms 23 and 24 of JR Shin-Osaka Station, near the 7th car heading towards Hakata, and entry requires a Shinkansen ticket or admission pass.
Starting from the gateway to Osaka—JR Shin-Osaka Station—you can explore a variety of classic products that convey the charm of the Osaka EXPO.
The store features a range of exclusive Maimai products and perfect souvenirs, allowing you to conveniently stop by even if you can’t make it to the venue.

Visit the official website of the 2025 Osaka-Kansai EXPO Official Store JR Shin-Osaka Station Shinkansen Platform Store

Official Stores Beyond Osaka!

In addition to Osaka, there are also official stores in Hokkaido, Tokyo, Kobe, Nagoya, Hiroshima, Okinawa, and more.
Even if you can’t personally visit Osaka, you can find EXPO-related products and souvenirs at the official stores listed in the table below.

Don’t Miss the Fun of Choosing Souvenirs at the “Overseas Pavilion”!

The “Overseas Pavilion” is one of the highlights of the 2025 Osaka EXPO.
With participation from 158 countries and regions, each pavilion showcases its culture and technology through unique themes and architectural designs.
While food and experiential activities are the main attractions, some overseas pavilions also feature shopping areas, making it highly recommended to pick up souvenirs while you’re there.
For example, the “Germany Pavilion” has a shop called “Omiyage! Germany,” located right next to the pavilion’s restaurant.

Inside the venue, you can find a variety of traditional German wooden decorations, beer mugs, and exclusive eco-friendly bags and tote bags, all showcasing the charm of German culture. The “Belgium Pavilion” is particularly popular for its authentic and delicious culinary offerings, and the accompanying souvenir section is equally enticing. In addition to desserts, you can find handkerchiefs, postcards, and other small items that make perfect travel mementos. The chocolate gift boxes from the royal brand of Belgium are especially sought after and are a top choice for gifts.

Don’t forget to visit “JAPAN Marche” to shop for collaborative products from various Japanese companies and stores!

Located in the East Entrance area, “JAPAN Marche” is a shopping zone where you can experience the traditional and regional charm of Japan. The store offers a rich variety of products, primarily focusing on local Osaka items and crafts, including snacks, beverages, and seasonings.

One highlight is the “Treasure Box of Delicious Old Shops – Famous Products from Osaka” section, which features around 200 selected items from 60 long-established Osaka businesses, making it a favorite among visitors. Popular treats like “Poppy Seed Cakes,” “Sticky Rice Balls,” and the renowned ”Rikuro Ojisan Cheesecake” often sell out quickly. Additionally, the trendy new dessert “One-Hand Cheesecake (Strawberry Milk Flavor)” from Fujiya and the premium “PekoPoko Seven Lucky Gods,” crafted by artisans in Yokkaichi, Mie Prefecture, priced at 24,000 yen, are also garnering attention.

2025 Osaka Expo Shopping & Souvenir FAQs

Q

Where should I go to buy souvenirs?

A

We recommend visiting the official shops. There are two official stores located in both the “East Gate Marketplace” and “West Gate Marketplace” within the venue. Additionally, there are several branches outside the venue, such as at Shin-Osaka Station, where you can also shop.

Q

Are there other places to purchase related products besides the official shops?

A

You can find Expo-related merchandise at stores in Kansai International Airport and Itami Airport (Osaka International Airport). However, compared to the official shops, the variety of products is relatively limited.

Conclusion

This article has highlighted popular souvenirs and original products from the 2025 Kansai-Osaka Expo, along with information on where to buy them and details about the official shops inside and outside the venue. Each shop has its unique charm, offering a wide range of products that can be overwhelming in the best way. It’s advisable to plan your budget and how you’ll carry your purchases in advance. Also, limited edition items, especially those in collaboration with “Maimai,” tend to sell out quickly, so when you see something you love, don’t hesitate—it’s wise to grab it right away!

For a complete overview of the 2025 Osaka Expo, including essential information, must-see highlights, and how to make reservations for your visit, be sure to check out the article linked below!